It Makes Sense

It Makes Sense is an experiential methodology designed by Rodrigo Muñoz and Rinat Sherzer to help anyone with anxiety. The sense of touch is used as the key to connect with joyful yet forgotten memories and create a better relationship with anxiety. These memories are brought back to participants as art pieces illustrated by talented artists from around the world.

April 28 2016. Thesis Show for the MFA Design for Social Innovation at the School of Visual Arts NYC.


"It Makes Sense, reinforced how important it is to be fully active in the world, using all our senses, and with faith, good things will come. Thank you both for your beautiful contributions to the world, especially to those who need the support, love, and unique gifts the most!"

Abbi Klein, LCSW, RYT 200

"As a provider of wellness services and one who believes in the power of non-traditional forms of therapy. I truly believe what Rodrigo and Rinat did, was healing to the mind, body and soul."

Dorian G. Dammond, MSEd, RYT-200


What's Anxiety?

“ Anxiety is the apprehension cued off by a threat to some value that the individual holds essential to his security and core sense of personality...The threat may be to physical life (the threat of death), or to a psychological existence (the loss of freedom, meaninglessness). Or the threat may be to some other value one identifies with one’s existence (patriotism, the love of another person, “success”, etc.).”

Rollo May

Emotions and the brain

We have five main emotions: Fear, Anger, Disgust, Sadness and Happiness.

Emotions are part of our survival skills. Fear is important when a life-threatening situation is ahead of us.  The emotion allows us to react accordingly. The problem begins when fear is hyper-triggered by non-life threatening situations. This results in anxiety. Let’s have a look at realistic anxiety vs. neurotic anxiety  

Realistic Anxiety is a rational threat as a result of a biological reaction between adrenaline and cortisol rise. The individual has sufficient ability to solve the threat and have a sharp reaction which will help a person develop and grow.

Neurotic Anxiety is based on irrational threats as a result of a biological nervous disorder. The result is insufficiency in solving the threat which can leads on compulsive behavior and panic attacks. The individual’s life can be affected in his or her relationships with him/herself and others.

But for the most part, people’s definitions included examples of stress, depression and other mental states that are linked to anxiety, however they are not anxiety. We went back to our neuroscience books and researched more about how the brain works.  

The brain’s role is to solve problems! That’s its contribution and responsibility to the living organism it is part of. In order to achieve that, it works in a four phase feedback loop:

  1. Collecting information from the external world through our five senses: Seeing, Hearing, Smelling. Tasting and Touching
  2. Processing the information
  3. Coming up with an equation of cause and effect: Think of it like coding: “If THIS, then THAT…”
  4. Acting

 Finally it stores this information in an ever-growing database of past solutions 



Now let’s go back to anxiety. Anxiety happens internally in our head. It is not tangible and cannot be perceived with our five senses. Trying to define it, the brain uses its known tools with not much luck. This raises our cortisol level and more anxiety is generated.  Since it is a very ambitious and success oriented organ, it doesn’t give up trying to identify and understand these feelings, this results in a loop of worries and fears, hence more anxiety. 

We realized that in order to do help the brain do its job; we need to use the tools it knows and is used to working with. We decided to create an intervention using the tools we have to perceive the outside world, in order to deal with our internal one - the 5 senses. Introducing a sensorial approach to dealing with anxiety.